preheat
🍁 Proudly Canadian · works in the US too Join the waitlist

Get your orders out of your DMs.

Preheat turns Instagram inquiries into structured orders with a deposit paid and a date on your calendar. No more scrolling three weeks of messages to find what flavour she wanted.

  • Flat price, 0% of your sales
  • e-Transfer friendly
  • Free to start

Sound familiar? You're not disorganized — your tools are.

  • 6 messages to collect one order's details
  • No-shows because nobody paid a deposit
  • Undercharging because costing lives in your head

From “hii do you do cakes” to cash in hand

One flow, four steps. Your customer never installs anything — it all happens in a link you drop in your bio or a DM reply.

  1. 01 · INTAKE

    They fill your form

    Flavours, servings, date, inspo photos, captured in one go. The date picker only shows days you have room for.

  2. 02 · QUOTE

    You quote in a tap

    Line items, options, delivery, tax. Recipe costing shows your margin as you price. No more undercharging by 30%.

  3. 03 · DEPOSIT

    They pay to lock it in

    e-Transfer, card, or Venmo. Your call. No deposit, no date. The order isn't real until the money is.

  4. 04 · BAKE

    Your week runs itself

    Calendar, capacity caps, pickup reminders. Overbooking becomes physically impossible.

🍁 Built for how Canadians actually get paid

Yes, it speaks e-Transfer.

Every US-built tool assumes cards. Your customers assume e-Transfer. Preheat puts your transfer details and a unique order reference right on the quote page. Zero fees, zero platform cut. Stripe card payments are coming soon (Canada + US), still 0% to us. American baker? Venmo and Zelle work day one, cards soon after.

QUOTE ACCEPTED · DEPOSIT DUE

Deposit (non-refundable) $50.00 CAD
Due within48 hours
Send an Interac e-Transfer to
orders@goldenbatch.ca
Message / reference: PH-2841

card payments coming soon, still no extra fees

Our story

Built by a home baker and her developer husband. Not a VC platform that will vanish.

Lauren runs a custom cake business from our kitchen in Alberta. The order details lived in DMs, the costing lived in her head, and one no-show wiped out a weekend's profit. So we built the tool she actually needed. If you watched Castiron disappear overnight with your storefront on it — we get it. Preheat is a two-person business with a flat price, funded by subscriptions, not a growth story. We're not going anywhere.

Lauren & Damien Made in Alberta 🍁

The honest comparison

How Preheat compares to Bakesy, Castiron, and running your business from DMs and spreadsheets
Feature preheat Bakesy Castiron DMs + spreadsheets
Cut of your sales 0%, forever +1% over Stripe N/A 0% (and 0 help)
e-Transfer support Native No N/A Manual chaos
Deposits lock the calendar Yes — enforced Partial N/A Nope
Recipe costing built in Yes, AI-assisted No N/A In your head
Still in business Two humans, flat price Yes Shut down 2022 Unfortunately

Comparison reflects publicly available information as of July 2026.

Flat price. 0% of your sales. Forever.

Including card payments. When you have a great month, that's your money, not our commission.

  • Free

    $0

    Forever. For the habit to form.

    • 1 order form
    • 10 active orders / month
    • 10 costed recipes
    • e-Transfer & manual rails
    • “powered by preheat” badge
    Join the waitlist
  • MOST BAKERS

    Pro

    $12 /mo

    or $99/yr (2 months free)

    • Unlimited forms & orders
    • Quotes, invoicing, GST/HST-aware
    • Recipe costing with AI setup
    • Capacity caps & calendar
    • Instagram keyword auto-reply
    • Home-kitchen label generator
    Join the waitlist

  • Growth COMING LATER

    $29 /mo

    For when it's more than a side gig.

    • Everything in Pro
    • Instagram inbox in the app
    • AI turns DM threads into quotes
    • SMS reminders
    • Storefront upgrade & assistant seats
    Notify me

Prices in CAD. No per-payment markup, no setup fees, cancel anytime.

Fair questions

Really 0% of my sales? What's the catch?

No catch. You pay a flat subscription; we never take a cut of your orders or add a markup on payments. Card processing (coming soon via Stripe) will run through your own Stripe account at Stripe's standard rate, and we add nothing on top.

How does the e-Transfer flow actually work?

When a customer accepts a quote, the deposit page shows your e-Transfer details with a unique order reference. When the transfer lands in your bank, you tap “mark received” and the slot locks. No fees, no middleman holding your money.

I'm in the US — is this for me?

Yes. Venmo, Zelle, and cash are recorded against orders with automatic receipts, and Stripe card payments are coming soon. Everything except e-Transfer works identically, priced in USD.

Do my customers need to download anything?

Never. They tap a link from your bio or a DM reply, fill the form, and pay the deposit — all fast mobile web pages. No accounts, no apps.

When does the Instagram integration arrive?

Keyword auto-replies (DM “CAKE”, get your form link instantly) are in Meta's review process now. The full DM inbox and AI order parsing follow. Preheat works fully without them — Instagram features are a bonus, never a dependency.

What about cottage food rules and labels?

Preheat generates home-kitchen labels from your costed recipes (ingredients, required statements, prep date) and tracks your revenue against caps you set. We give you the tools and guides — you stay the expert on your local rules.

Your oven's already on. Get your business preheated too.

Early bakers get 3 months of Pro free and a say in what we build next.